EngenderHealth ran into abrupt funding changes in 2025. To keep their work going, a pivot in strategy was needed to engage and grow their supporter base. New times, new base — and new, bold messaging was needed as well. To do this, I identified our audience and created a campaign concept to connect with them and motivate them to engage.

The results were powerful: This campaign drove an 83% year-over-year increase in online gifts and a 48% rise in dollars raised and won the Gold/Anthem Community Voice Award from the Anthem Awards.

Take a look.